Does your funeral home have a means to connect with your customers? Do you have a Facebook page or a website where you can engage with potential clients? If the answer is no to either of these questions, then your company is making a significant oversight. Marketing funeral services can be challenging, as it requires maintaining a balance between being respectful and commercial. It is crucial that whichever platform you choose, it does not appear insensitive.
In the current era, funeral services are moving away from traditional practices and becoming more innovative. Recent trends include personalization, green burial practices, eco-friendly items, and even funeral streaming. To remain competitive, it is essential to understand how to effectively market your funeral home. Here are some marketing tips to better serve families:
Identify Your Unique Selling Proposition
What distinguishes your company from its competitors? Identify what makes your company unique and use that as a selling proposition for your target market. Additionally, understand who your competitors are, which could include other funeral homes, crematory services, or online casket providers. Conduct research on your competition to understand their marketing strategies and, more importantly, define your own. If you are partnered with an answering service, ensure they are aware of what sets you apart.
Develop a Website
A poorly designed website is only marginally better than having no website at all. Studies indicate that 46 percent of small businesses do not have a website. When creating your website, clearly demonstrate to families what services you offer and provide contact information prominently on the home page. Ensure that key information such as pricing and services offered is easily accessible.
Utilize Social Media
Consider establishing a social media presence on platforms such as Facebook or Twitter to engage with the community. These platforms are where many family members gather to share stories and news. Use your social media accounts to share content and foster connections. Maintain a consistent message on your social media pages that supports the funeral home’s mission, branding, and marketing strategy.
Foster Strong Community Relationships
“You can never go wrong by investing in communities and the human beings within them,” as Pam Moore aptly stated. Get to know the people in your community and other local businesses. Offer assistance or partnership for community events whenever possible. Develop deeper relationships with family members and find ways to maintain contact, such as inviting them to relevant events held at the funeral home. Educate the community about funeral services when appropriate and establish yourself as the expert in your field.
