A funeral home business is just like any other small business. And, as such, you must market to obtain new customers and remarket to existing customers to increase sales and grow your business.
Here are 10 funeral home marketing tips to help you optimize your strategy:
1. A Professionally Designed Logo Will Make Your Business Shine
Brand recognition and trust are crucial to the success of your funeral home. A professionally designed logo makes your name easier to remember and makes your business appear legitimate, trustworthy, and professional. You can find freelance logo designers on sites like Fiverr and Freelancer.com. Ensure you have a full-color logo, a black and white version, and various file types for flexibility. You will use your logo everywhere.
2. Build A Useful Website
Your website should look modern and be accessible on mobile devices if you want to maximize conversions. Make sure your website provides helpful information for those considering your services and useful tools to make your current clients’ lives easier. Ensure that all of your contact information is clearly visible and give prospects a reason to provide their contact information for future marketing.
3. Be Consistent With Your Branding
Your website, flyers, postcards, business cards, online advertisements, social media pages, etc., work together to form your brand identity. The more consistent you are across each channel, the stronger your brand identity becomes. Use the same fonts and color schemes in all of your marketing materials and keep a consistent tone or voice that resonates with your target audience.
4. Utilize Direct Mail Marketing
Direct mail is a traditional marketing strategy that still proves powerful for attracting funeral home clients. Target homes with residents aged 55+ for repeat mailings to increase brand recognition and inform recipients of your services. For added effect, include a branded item in your mailing, such as a refrigerator magnet, a pen, or a small notebook. This not only increases curiosity but also gets your contact information into their home until they decide to convert.
5. Make An Emotional Connection
Don’t sell the features of your services; sell the emotional benefits. Use your marketing to explain how pre-planning saves loved ones time, money, and stress when they are grieving. Tell stories with your marketing; people can relate to personal narratives far easier than to facts and stats. Let your satisfied clients share what your services did for them in their time of need.
6. Differentiate Your Services
Use your marketing to let people know what you do differently from your competitors. You may offer unique services, a wider selection of products, more personalization options for memorial services, etc. Highlight these differences on your website, especially the cost advantages, as this is a main concern for most consumers when it comes to funeral planning.
7. Know Your Community
The same funeral home marketing wouldn’t work in every community. Know what the people of your area want and sell it to them. If you operate in a lower-income area, advertise the affordability of your services. If money isn’t an issue in your community, advertise upscale services like eco-friendly “green burials,” casket personalization, or unique photo displays for memorial services.
